AFFORDABLE SEO FOR SMALL BUSINESSES
Are you a sole trader or small business owner looking to get more leads from Google without paying for reoccurring ad spend month after month? I may be able to help out.
Every month, 2,900 people on average* search for ‘plumber in manchester’, even if you could could capture 1% of these customers, what difference would that make to your bottom line? Search engines are a rich source of qualified, sustainable leads, but you need an SEO specialist to help you capture them.
Many small businesses are inundated with leads, for plumbers, electricians, gardeners, plasterers and dozens of other trade professions, word-of-mouth referrals are key for acquiring new customers. However, as time goes on, the way people search for and discover small businesses is changing. The graph below shows the steady increase in searches for ‘plumbers near me’ over the last five years in the UK.
The online search market for plumbers is undeniably growing, this is the same with many other professions, and if you’re not there to capture the leads, your competitors will be!
WHY IS SEO FOR SMALL BUSINESSES DIFFERENT?
Small business or sole trader websites are very different to larger e-commerce websites that sell products online. There are many different reasons for this. The main difference lies in the fact that many searches for small businesses have local intent, i.e. people are searching for a business in their local area.
They may search for ‘electrician in london’ or just ‘electrician’, but regardless of whether or not they include the name of their county, city, village or town, Google will know where they’re searching from and serve them local results. You can see what these local results look like in the screenshot below.
These local results will show before the regular results and are a great opportunity to get instant visibility for your business. The way to appear in these local results is by setting up a ‘Google My Business’ profile. This is a Google-owned page that contains valuable information about your business including the name, location, contact details and opening hours. I can help you set up a Google My Business profile.
The other way in which small business SEO differs from e-commerce SEO is that the sites are generally much smaller. This makes them easier to optimise, however, there is a clear opportunity to add helpful additional content that could help you generate more leads.
WHO I OFFER SEO FOR SMALL BUSINESSES TO
Small businesses can operate in many different industries, but some of the most common small businesses that would benefit from search engine optimistation might include;
- Gas Engineers
- Accountants and Bookeepers
- Painters and Decorators
- Interior Designers
- Personal Trainers
The list goes on, but any small business that wants to be found on Google can benefit from SEO.
HOW MUCH DOES SEO FOR SMALL BUSINESSES COST?
The price for SEO for small business sites may differ from my usual day rate, if you’d like to discuss pricing, why not get in touch and we can find a package that suits your needs.
*SEM Rush data